Bite: Brand Creation

Worked with FOX Entertainment and Studio Ramsay Global to build a global, always-on food brand from the ground up. Enter Bite: a dynamic brand that brings the rebellious DNA of FOX and Gordon Ramsay to life with a relatable human touch, celebrating the diverse flavors and colors of food around the world. Our goal was to make food accessible to all – from advanced home cooks to dorm room microwave mealmakers – by embracing everyone’s unique relationship with it through a bold brand identity with serious bite.

• Competitive Landscape Audit

• Brand Positioning

• Brand Name

• Brand Name IP & Legal Clearance research

• Tone of Voice and Brand Guidelines

• Campaign Copy for FOX Upfronts