Lionsgate FAST Channels: Brand Creation

We partnered with teams at Lionsgate to develop and launch three standout FAST channels that curate the best of the studio’s output into intuitive genre collections. Our strategy was to elevate each channel with a unique, highly legible identity that draws viewers into a clearly defined sphere, backed by the promise of the Lionsgate brand, and establish an expandable naming system to build brand recognition.

• Brand Strategy

• Competitive Landscape Audit

• Naming