AMC+: Brand Refresh

Worked to develop new brand language and brand guidelines for AMC’s streaming service. Developed campaign language to debut changes to the platform and announce additions to the service.

• Tone of Voice and Brand Guidelines

• Key Value Propositions/Brand Pillars, Promise, and Purpose

• Tagline

• Anthem/Manifesto

• Audience segments and Communications Strategy

• Functional Descriptions of the service (long, medium, and short)

• Campaign Copy