I’m a strategist and writer helping brands and their audiences connect.

In my latest role at veteran branding agency Trollbäck+Company, I specialized in writing brand and creative strategy as well as campaign development and copywriting for the world’s leading entertainment, media, and tech companies. Before that, I worked building brands across hospitality, F&B, SaaS, and e-commerce spaces.

With a background in art and design, I bring a combination of visual and verbal skills to everything I do. What I love most at work is collaborating with other creative types to make big things happen out of thin air. I can turn research and intuition into usable insight, and insight into creative gold.